Uber Eats and Aeroplan (Air Canada) teamed up to launch the Aeroplan and grocery campaign. Expanding the Aeroplan program to allow members to gain points on grocery orders, giving Aeroplan members a new reason to try grocery. The Aeroplan and grocery launch campaign drove awareness for the Aeroplan program and provided an additional incentive to try groceries on Uber Eats. The campaign launched via Uber Eats and Aeroplan owned channels across digital, CRM (email, BB, push, ring), PR, influencers, and experiential.