Usain Bolt (the fastest human on the planet), is a brand ambassador for Digicel. After defending his sprint title at the Olympics for the second time, Digicel collaborated with Usain to launch their 4G cellular network, which provides faster data speeds, lower latency, and improved network capacity. Through a series of activations, print, UGC, organic and paid social media we drove awareness of the product, for another successful product launch.